3.20.2011

Say hello to Bai the superfruit energy drink


Owner Ben Weiss, immersed in the coffee business, discovered that the fruit encasing the coffee bean, normally discarded in processing, was loaded with antioxidants. This discovery inspired him to create Bai, a line of fruit drinks that have a little bit of caffeine, a little bit of sugar, and a little bit of exotic juice. About half a gram of the superfruit averages 2000 orac units which is 40 to 50 times more antioxidants than pomegranate or acai. I don’t know if it was the power of suggestion, but at a recent gathering, when mixed with Prosecco, I found the juices put me in a euphoric mood. The mixes are slightly sweet, much like a VitaminWater, and come in 140 calorie 16 oz bottles, or 10 calorie versions sweetened with organic Stevia. Usually, I cannot stand the taste of any of the low-calorie sugars, but these are quite palatable, and a great choice if you are looking to cut a few calories. Exotic fruits featured: Tanzania Strawberry, Mango Kuai, Jamaica Blueberry (the crowd favorite), Kenya Peach; and the low-calorie versions: Panama Peach, Sumatra Dragonfruit, Costa Rica Clementine, and Congo Pear (sophisticated). I mixed up vodka, the juice from a tangerine, a dash of Urban Moonshine organic citrus bitters, and filled the glass with the Costa Rica Clementine (see photo). At around 70 calories, I was feelin’ guilt free!

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